Some Important Facts on Search Engine Algorithms: Many people modify their web sites with varying algorithms of their search engines. To protect their own web sites, the algorithms are used with off site ranking of their web pages. There are some facts associated with search engine algorithms. They are:
- A person who knows how these algorithms work will never sell the details cheaply over the net.
- The search motors modify their search algorithms every week to avoid spam.
- The people can manipulate the web rankings and this can result in junk search outputs, if they know how the algorithm works. This is the main reason for keeping the details of algorithms a confidential.
Updates of Search Engine Algorithm: While preparing for algorithm updates, we have to consider some important tips to deal with the update.
1) Don’t Panic: The owners of many web sites think that the updates can be easily controlled. However, it is not as simple a task as it seems to be. The sites with most the relevant information also become less informative as time passes.
2) Maintain an Optimized Site: The SEO will always take care of the site, if you care for the SEO. Always make sure that the web sites contain finely optimized topics, data and necessary links. This step will definitely help you to deal with the updates.
3) Consider the Search Engines: Google will give notification if there are any issues related with indexing. Use webmaster tools to identify the ranking of the web sites.
4) Refresh properly your keywords: Refine and refresh your keywords over time. Look for appropriate keywords likely to be used by the audience. This can even increase the popularity of the web sites.
5) Be Patient: If there is a negative impact from the algorithm update, you need to remain patient. Make up new updates, stick to the fundamentals and make sure the site is fully optimized. Know the main competitors around you and update your site accordingly.
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The effects of the 2008 recession are being felt worldwide and to protect an internet based business, we as internet marketers need to ensure we have a recession proof marketing strategy in place.
Just because a world-wide recession has struck does not mean that it is a bad time to make an income online with an internet based business.
We all react in different ways when a recession sets in. How we react all depends on our own unique situation. Some cut back totally on luxuries, others opt for a cheaper version, but we don’t stop purchasing goods. Some products even experience record highs during a recession. In order to respond to the new situation, it is just a matter of altering course and mapping out a recession marketing strategy.
Understanding what people are interested in buying and why they need or want to buy it is what an online recession marketing strategy would then involve. This is the key to ensuring that you have a recession proof internet based business and is even more important during a recession than in a boom.
People feel good during a boom. As people are assured that their jobs are safe and so is their next pay check, they feel rich and confident and don’t mind spending because they have money available. It is during these times that most people can make money from their own internet based business.
However, it is a different story during a recession. A great many people cut back and no longer buy luxuries as they are worried about their financial situation. The idea of purchasing luxury items such as large appliances or new cars are put on hold and people tend to make do with what they have got and tend to repair rather than buy new items.
During these times of financial uncertainty people search for cheaper alternatives in the form of used goods, spare parts, DIY solutions, cheaper food sources, they eat at home rather than dine out and any other products that can help reduce their monthly expenditure.
This change in shopping behavior offers internet based businesses some clear recession marketing opportunities, some examples being:
1. Financial Counseling and Basic Financial Advice: You’ll be surprised how many people spend like crazy with a credit card but actually have no idea of how to manage credit card debt. Others have no idea how to prepare a household budget. Many more will require financial counseling during the recession as these people are in desperate need of help right now.
2. Informative How-To eBooks: Something that will be very popular during a recession is cheap information products that teach people practical skills that they can use to save or even make money or explain in detail how to survive during a recession. This gives you the opportunity to either write your own ebook or search for high quality packages that offer rebranding rights so that you can offer them as your own.
3. Don’t forget about eBay: As people look to raise money by selling off things they no longer require and others look for bargains or second-hand goods to save money, it is very likely that eBay will experience growth during the recession. The opportunity to start your own full-time internet based business awaits you at eBay.
This gives internet marketers the opportunity to promote eBay related affiliate programs or offer eBay advice and business solutions.
4. There are those that are so keen to start their own internet based business but feel that they just cannot afford the expense. There is a great opportunity for you to reach out and offer advice on how to make an income online on a shoestring budget. They will be excited to learn that the start-up costs of an internet business are minimal and will be keen to know more about free blogs, free affiliate programs, free article marketing strategies and free traffic exchanges.
When you see the opportunity that a recession presents, it is possible to build a recession proof internet based business and make an online income out of recession proof marketing.
is PPC (CPC) program provided by Google which is an excellent tool to attract traffic on a website. Newly launched websites do not have organic / natural rankings for months, may be even a year so the best way to attract quality traffic is to take help of Google adwords or similar PPC program.
Adwords give full control to you with various tools to optimize budget spend, maximize the clicks, and extract a good ROI. Following are few tips on how to use your Google adwords campaign effectively.
Aim for getting customers / Sale / Conversions rather than getting clicks:
Every single click through adwords comes with a price tag. Remember this and take actions accordingly. If you are getting clicks only and no conversions / sale / customer then your ROI (Return On Investment) is ZERO. You need to develop campaigns, which not only attracts clicks but also the customers, which exactly is your purpose of choosing a CPC program like Google adwords.
Track the traffic on the website:
Before you start and adwords campaign, you MUST place an independent tracking on your website to track the traffic which is coming on your website. This will give you an idea of what you are paying and what you are getting. In addition to this, you can track other traffic too which is landing on your website and the source of the traffic. Google analytics can also be utilized for this purpose. Other independent tools are WEB-STAT and Statcounter.com
Budget, Bid, And Position:
The basic information you can get from adwords help center. You need to know the importance of these parameters in order to get maximum out of your campaign. The position is based on the CPC (bid) and which in turn directly affects your click volume. You need to strike a balance for the three things to arrive at an optimal combination to match your budget.
Click Through Ratio(CTR) is the figure, which gives you the ratio of number of clicks against the number of impressions. But this ratio is so not important as for primary keywords, you may get a high value and for secondary keywords this figure can be very small. This also signifies how good is your ad copy. Better the ad copy, more will be the value.
When you setup your campaign, start with few keywords. Then monitor the impressions, clicks, CPC everyday and then keep on increasing the set of campaigns, and keywords based on your observation. Keep refining the campaigns, remove non performing keywords, add more secondary keywords as they have less BID and your ad will rank higher thus increasing the chances of conversions a low acquisition cost.
Keep it simple and straightforward. The copy should match the services you offer. Irrelevant references to the services will yield in mere clicks, not the conversion / sale / customer and will dent your ROI (Return On Investment).
You need to be specific in targeting geographical location. You cannot create a campaign selling electronic gadgets in Europe and targeting the US customers. This again is very important in getting quality clicks and affects ROI (Return On Investment).
A good landing page is very critical in getting good conversion / acquisition rate. Remember, home page cannot be a landing page. Your landing page should provide comprehensive list of services and offers you have on your website. This is the page where customer will land when he / she clicks on the ad. The page should be action oriented, literally should force customer to take an action. If it fails to do so, you will only get a click not the sale / customer and this in turn will affect your ROI (Return On Investment). Be honest on landing page and the page content should justify the ad copy you are using to target the customers in adwords.
iPhone is the most user-friendly telephone in the market. The big screen fast internet connection combined with its user friendliness, makes lots of users attracted to the iPhone. iPhone is not foremost a telephone. iPhone is a small computer and media player that you also can make phone calls with.
On the iPhone you can read e-books, call for free on SKYPE, play electric guitar, drive car games, or play poker, check the TV programs, measure if my shelf is leveled right etc. Also we can check our Twitter account, as we can check our e-mail, surf on the web and all the other things the phone is meant to do. We can also make our own programs on the gadget with the Apple SDK.
Several free or paid ad-on software like video recording and such, makes it possible to create some personality to iPhone, which is not always something that can easily be done with the average cell phone. The iPhone has been designed to work on GPRS, EDGE and Wi-Fi networks but doesn’t include 3G support.
What is the criteria for detemining who is or is not a Famous Blogger?
That is an excellent question.
Who am I to decide?
Who are you to decide?
Should Google Yahoo or MSN decide?
Google Famous Bloggers
Pretty Good Search Results:
Famous Blogs - Blog Of The Day Awards - Top Blog Awards - 2007 Weblog Awards - Best Blog - Top Blogs - Best Blog Awards - blogofthedayawards.blogspot.com …blogofthedayawards.blogspot.com/
Yahoo Famous Bloggers
Not So Good But Not So Bad Search Results:
#4 on Sunday September 16, 2007
MSN Famous Bloggers
Not So Good Search Results: (Bad Search Results)
#39 on Sunday September 16, 2007
Yahoo is limping along and doing okay but MSN is totally crippled for this search term.
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Source : offshoringtimes.com
India will continue to be the favoured destination for IT offshoring despite rising wages and surging rupee. According to industry experts, emerging destinations like the Philippines, Brazil, Russia and other countries in East Europe do not, at present, pose a threat to India. It will take at least five year for these emerging countries to pip Indias position, they say. Reports suggest that on average, an IT workers salary in India is growing at about 12 percent annually. The rupee , too, has risen by around 12 percent against the dollar this year. Despite this, an India software engineer gets only onefifth of what his counterpart in the US or Western Europe earns.
MNCs alone cannot make a country a viable offshore market. A country needs to have local players, which have the business model and size to play a major role in developing that market, says Forrester Research vicepresident John McCarthy.
India certainly has an advantage over others in this aspect. India has a vibrant domestic market and has about five large IT service providers. Besides, the availability of quality talent pool also makes this market attractive, says CA president John Swainson.
CA has already invested US Dollar 30 million to set up its largest development facility in Hyderabad. It expects the 1,650member team here to take a lead role in advancing its enterprise IT management strategy. We are looking at tapping some Eastern European countries for specific expertise like mainframe . But Russia is not on our radar as the domestic market there is not growing, he said.
Forrester also endorses the view that scalability of resources talent pool is the major factor that makes India an attractive offshore location.
The cost of operations in India can be 2030 percent higher than places like Vietnam or lower than places like Brazil. But part of the challenge for these countries is the lack of skills. There is a very limited set of lowend work that companies like GE are looking at and lack of quality resources makes it hard for these countries to get started. The work going offshore today is geometrically more complex than the Y2K work that India got started on with, says Mr McCarthy.
According to him, Eastern European countries face other issues like limited pool of talent. Also, there are problems like cultural affinity, where people are not willing to move for weeks at a time to do transfer and other onsite work. Even in other locations like Brazil and Malaysia, these problems exist as people find it difficult to work late to match with the time zone of their clients,â€™ he said.
Russia, on the other hand, is an interesting market for highend product development and IT work given the mathematics and engineering skills. One can expect about 1020 percent cost advantage in Russia as against India, depending on the cities. Also its proximity to EU helps. However, one cannot overlook the fact that some locations are slowly emerging to provide offshore work. Accenture, for example, has the largest nonIndian centre in the Philippines with over 10,000 people. Most other MNCs have 3001 ,000 people in China. IBM and EDS have 1,000 to 2,000 people in Brazil and TCS has 650 in Uruguay.
Companies are setting up offshore centres outside India to mitigate geopolitical risk. Besides, clients are also asking companies to have centres close to their locations. So, service providers are expanding their presence in Eastern Europe to serve the clients in Western Europe,â€™ says The Hackett Group chief research officer Michel Janssen.